Take the long way home… with Google Maps for iOS

So, I’m known to be an Apple fan, but not a fanboy. But I don’t think that’s why I’m noting that I for one am not ditching my Apple Maps app for iOS for Google just yet.

I’ve been running an interesting (to me) experiment with the two, along with INRIX traffic on my phone. I haven’t had to use Google Maps much yet for directions, but I have used it on my commute to tell me how the traffic is and when I might actually pull into my parking garage and get into the office.

And so far – Apple Maps is killing Google when it comes to giving me the right time when I am farthest from the office – and in fact, Google has been nothing short of atrocious.

Wednesday morning, leaving my house, I was informed slightly depressingly by Apple that I was going to be at my office 1 hour, 1 minute later. INRIX was less optimistic, at about 1 hour, 3 minutes. But Google had me panicking by letting me know that actually we were looking at a 1 hour, 24 minute ride – to the point where I considered adding about 10 miles to my ride as it suggested to take a route that would get me down to 1 hour, 10 minutes.

But I stayed the course, and lo and behold, as I got closer to Boston, the time improved on Google, all the way to, wait for it, 1 hour, 1 minute when I was about 2 miles from the office. (Of course, at that point, I didn’t need an app to tell me how much longer it would be.

So I scored a victory for Apple and moved on. But on the reverse ride, it happened again. Apple was almost on the mark and Google was about 15 minutes off in its estimate. And Thursday AM. And Thursday PM. And Friday. And Friday night, going to a different destination – same result.

The old Google Maps didn’t have this issue. But then again, maybe Google is thinking like the restaurant maitre d’ who tells you it will be 30 minutes for your table and seats you in 15. You feel like you saved time and it makes you happy. If this is a feature, I’m not sure I’m a fan.

Or maybe they’re just wrong.

Cyber Monday: Share the Savings?

The Giving Common

As friends of mine know, I am highly enamored of the idea of giving to people (or at least giving to me) by giving to the charity of your choice in their (my) honor. I am blessed to not want for much, and when I do want/need something, I tend to be impatient enough to go and get it.

But as it is Cyber Monday, it is a busy shopping day and there are opportunities to save money. By all means – take advantage of those offers. But maybe this year you have a chance to do something different with the savings.

Share them.

It’s as simple as this. As you shop this Cyber Monday, keep track of the amount you are saving in your purchasing. Then, share the savings with your favorite nonprofit or community organization.

Save $200 today? Give $100 to your favorite organization. The nonprofit sector is embracing Giving Tuesday tomorrow as an opportunity to make this a real season of giving, with many groups having lined up matching gift programs and other incentives for the day, so there are chances to make your money go even further.

 

For those of you looking for nonprofits with a Massachusetts focus, the Boston Foundation’s Giving Common is a wonderful portal for learning more about more than 500 Mass.-based nonprofits, and you can give to your favorites right from the platform – one-stop shopping for your philanthropic dollar.

Happy savings – but please consider sharing the wealth. It’s a way to get into the true spirit of the season.

…The ride home

It’s easy to blame the commute for a lot of things.

I blame it for not seeing my daughter as much as I would like.

I blame it for my inability to find time to exercise.

I blame it for not eating better, since it’s less possible for me to get home in time for family dinner, and gives us less time to cook and eat healthy foods.

While I am working to address each of these issues, rather than simply living with the excuses, the hour to 1:30 I spend in transit, twice daily – nearly 10 percent of my life – is something I have to accept, and use more effectively.

So this weekend I thought, “Maybe it would be a good time to blog?” At least a few days a week, I will use the ride home to put together my posts for the Yankee, and maybe, just maybe it will provide the structure I need to think, gather, share and start discussion.

Hoping to take this blog in a new direction as a way to get it going again. Not sure if this strategy means I’ll stick to it, but it’s worth a shot.

Have a blog? What are your strategies for getting it done?

What my toddler is teaching me about motivation

As I get ready to move into a new position in the coming weeks, I am discovering that I am learning a lot from my toddler and day care.

She’s been going through a transition of her own – moving from the infant room to the toddler room, which is probably the biggest transition of her young life. (Except for well, being born. That was a shocker.) It’s something that we’ve all been a little sad about. Her infant teachers were about as awesome as we could possibly imagine, and we were all tearing up a bit at the thought of the move, and bracing for her reaction.

But here’s the thing – two days into her new world, she’s handling it fine. In fact, it’s changed her attitude at home – and I think it’s because she’s embracing the new experience.

My theory is this – Kate loved the infant room, but as one of two older kids in the room, there weren’t a lot of things to challenge her. She wasn’t unhappy – at all. But she wasn’t overly stimulated, either. Now, it’s a new world, and each day begins with the tears of discomfort as she gets dropped off in this still largely unfamiliar place. But she settles within minutes, and when she comes home, she’s like a different kid.

Previously, she’d come home after a day and she’d be curious but sometimes cranky. More than anything else, she wanted to eat. It was totally fine. She was fun and great – and hungry.

But this week, something different has happened. She’s happier. She’s even more engaged. And food is fine, but she wants to laugh and explore even more. She runs and smiles and listens and communicates and connects.She’s motivated when she comes home to learn even more.

That’s what a new experience can do. It challenges you in new ways. It stretches your horizons and taps into new parts of your brain. And if it clicks – that exhilaration carries over to the rest of your life. For the kid, it was time to move up. And it was for me, too. I hope I get half of the boost from the change that she has seemed to get from the move to toddler.

What about you? Is it time for you to step up to the toddler room?

How Virgin America lost a suitcase – and gained a fan

virgin-air

Somehow, even though I really don’t travel that often, air travel has been a frequent topic of my blogging.

Usually, I’m bitching about something. This time – I’d like to sing the praises of the airline that lost my bag and gained my trust.

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Be consistent.

carseat

People need to keep me off planes – they tend to generate blog posts.

Today a reminder of the importance of being consistent.

 

 

 

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Mining Facebook for connections – and finding inspiration

ann murray paige

One of the business things I learned about at the recent Moby Dick Project event in Palo Alto last month was a concept that somehow I had missed called the ‘Valley of Death’ – the time in the life cycle of a research project where you’re caught between your early stage funding for research and the later-stage funding when your project/technology/research gets interest from investors. (Thanks to Nikita Bernstein at Boston-based Jove.com for the educational moment.)

I think the job search has a similar valley, at least for me in this economy. Right now, I have reached out and connected with job opportunities that are most closely related to my media background, but I need to tap into that next circle, of organizations that are related, but not directly, to my background. It’s a tougher sell for me, and in this economy, I have a feeling that it will be a tougher buy for many people in PR/marketing/policy to stretch beyond looking for people with PR/marketing/policy backgrounds. (If you’re one of those hiring people – it’s worth it. You want people who can deliver quickly, smartly, on time and under budget? Look hard at former journalists.)

But regardless, it’s a time of uncertainty. And there are times when I’m not quite sure how to fill the next fifteen minutes productively.

One strategy I started last night to turn this negative into a positive was to start drilling into the Facebook feeds of some old friends and colleagues, just to see what they have been up to. Their kids are all stunningly older than when I saw them last, their lives full of new things, and in a few cases, there are whole major chapters of their lives unfolding that I just hadn’t grasped.

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Customerization – a quick thought

The customer is always right.

It’s a nice idea, but I don’t actually believe it.

But whenever possible, the customer is someone you want to make it right with, and recently, I have witnessed a few scenarios where brands that might have the best of intentions fail to think through their options with customers in mind, and end up driving away people who they could have won with a little change.

Start today with the airlines. I know, it can be like shooting fish in a barrel, but to be fair, airlines do have a challenge moving people and their stuff together in a difficult security environment. But my wife today experienced the classic business traveler scenario on United, where she had to sit and wait as a flight headed to her destination left with plenty of empty seats, unless she wanted to pay an outlandish change fee. Moving her would have been a moment of effort, but it could have been done.

So she sits. She waits. And she and I think, “Gosh, the next time out I won’t be tempted to fly United.” If there was an actual reason – such as security, then fine. But there’s no security issue – or else a fee wouldn’t solve it. If it was that her checked bag couldn’t be moved, Ok. But she didn’t check a bag.

Nope, it’s just the way it is.

Different industry, similar issue. Went to the store yesterday to buy razor blades for my Turbo 37 blade monster of a razor. (Not really -just a Mach 3 turbo, from Gillette.) At our local CVS, they have one of those razor blade dispensers that looks like something out of the 1970s, where you push in the button, it shies like a child’s toy and you get your blades. It’s great, I guess, for keeping away thieves. Except that in this case, it didn’t work. 8 different slots didn’t work. I couldn’t buy a 12-pack, an 8-pack or a 5-pack. And it’s the second time in different stores that has happened to me.

I could have gone to the counter, gotten a clerk, and had them unlock the case, get me some blades and paid. But that’s asking a lot. So I bought some disposable razors from another company and moved on. I’m not sure if this is a CVS thing or a razor company thing, but as a customer, I don’t care.

Because the old broken technology there was the way it is.

So what’s my point? Here are two (actually 3) big companies that want to be customer-connected. But someone along the line isn’t looking at things from a customer perspective. And because of that, they may have lost customers it would have been easy to keep.

Lessons:

If you can’t see things (or don’t let your people) see things from the customer’s perspective, and do right by them, they won’t be customers for long.

Your customer service strategy is only as good as its weakest point, whether that is personnel, systems, or technology.

You may have great social media and other systems in place to address complaints, but in some cases, you may never get the complaint. You may just lose a customer.

A problem of confidence

Watching the markets right now is not a fun experience for anyone with money tied up in a 401(k). The markets dropped like a rock yesterday and things will likely feel uncertain in the economy for some time to come. But turn on the business channels, and a lot of experts are saying this is a far different time than the banking crisis of 2008.

The market is fundamentally sound, they say. So why are people selling? A lack of confidence.

I’ve been thinking about confidence a lot lately as I move into my own job search. I decided to make a change because I am confident – in my skills, my background, and my ability to find a job that will make me happy. “Fine,” people say. “So why did you have to effectively leave one job in order to look for another? Why not just stay in your position until the next one comes along?”

“A lack of confidence,” I reply.

But didn’t I just say I WAS confident in all the things that suggest I can find a new job? I did. I am confident that my fundamentals are sound. But I wasn’t confident that I was selling myself well. I was unhappy. I was worn down. And as I thought about convincing potential employers that I was the man for the job, I knew that I didn’t have the self-confidence and energy to put my best foot forward. That meant that the longer I stayed in my current place, the less likely I was to be able to get out of it. I couldn’t believe enough in myself to make a convincing case for myself.

So, I made a change. I took a risk.

So far, I’m confident it was the right thing for me.

A call for more fellowships

Training a new generation about old media

My wife and I have been talking a lot recently about the concept of fellowships. She’s thinking she needs to create a fellowship opportunity for her company, and I’m thinking, “You know, the idea of the fellowship may be a great way to help people with great skills but no experience into a new career.” Like say, for example, if you’re a journalist. You can write. You can tell stories. You are comfortable interviewing people, speaking and writing intelligently, you have general business experience, and you can do all those things that are so important in a number of new social businesses.

Well, except for one big thing – maybe you lack the business background for a mid-level social media job. You lack that little bit of experience, because no matter how they like to think they are attacking the online space, your publisher is more typically a laggard than a leader in new media.

Enter the fellowship.

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